What is Google Goggles? For those who haven't heard about it yet, it is a mobile application which allows users to search online for information regarding practically anything under the sun by taking a picture. Think about it - how often do you jot down a particular product, brand, restaurant name, etc as an SMS or note in your mobile phone for future information search once you get home and have access to the internet? How many times have you taken a picture of an interesting print ad or outdoor sign, with the intent of looking it up online later on? I'll be the first to admit that I've done it countless times and I'm sure all of you are guilty of the same thing. Google has managed to recognize this trend and has sought to provide a better solution: real-time information search as and when you see something and take a picture! Bloody brilliant, isn't it?
With the Google Goggles marketing experiment, Google has extended the Goggles' functionality for branded marketing initiatives. All an advertiser has to do is to "Goggles-enable" their offline images (e.g., print ads, movie posters). When users take pictures of these Goggles-enabled images, the application recognizes them and directs the users to predetermined mobile site destinations. To date, they have conducted the marketing experiment with five leading companies: T-Mobile, Disney, Diageo, Buick and Delta Airlines.
Now this is what I call a perfect convergence of marketing and technology!
Note: More information on the Google Goggles marketing experiment may be found on the Official Google Blog.
Photo Credit: smarterware.org
No comments:
Post a Comment