The marketing club is officially abuzz! A warm evening on 3rd of February witnessed the first event organized by the Marketing Club - a talk by Mr Malcolm Koh of RBS on "Marketing in the Banking Sector". In an informative session, Malcolm shared with the participants insights on how marketers strive to deliver a high level of service quality. It was fascinating to learn what goes behind making an organization like RBS such a wonderful experience for clients. He also talked about how service marketers overcome varied challenges like resource scarcity to deliver high quality service by their brand.
About the speaker:
Malcolm, a NUS MBA alumnus, heads the Client Experience division of the Royal Bank of Scotland, Singapore. He also heads the NUS MBA Alumni Association and has been driving a number of alumni initiatives with NUS Business School such as the Alumni Mentorship Program. An avid marketer, Malcolm has over 10 years of experience in services marketing across various industries such as banking, airlines, hospitality and HR consultancy.
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